SBA 7(a) loan outcomes · FY2010–FY2019 cohort · Statuses as of June 30, 2026 · Last updated August 17, 2026
Direct Mail Advertising Franchise Failure Rates: SBA Loan Defaults for 1 Brands
Direct Mail Advertising franchises charged off 14.1% of SBA 7(a) loans approved FY2010–FY2019, versus 10.2% for all franchises and 8.0% for all SBA borrowers. This page tracks 1 brand: Money Mailer, with a default rate of 11.1%. Source: U.S. SBA FOIA dataset, statuses as of June 30, 2026.
How do Direct Mail Advertising franchises perform on SBA loans?
Across the 1 Direct Mail Advertising brand tracked here, 18 SBA 7(a) loans were approved between fiscal 2010 and 2019 and 2 were charged off — a pooled rate of 11.1% for these brands against a 14.1% benchmark for all Direct Mail Advertising franchise loans. 0 brands with 20+ loans ran at more than twice the industry benchmark; 0 brands with 40+ loans recorded zero defaults. Statuses as of June 30, 2026.
- Brands tracked1
- SBA 7(a) loans, FY2010–201918
- Charged off2
- Pooled rate, these brands11.1%
- Direct Mail Advertising benchmark (all franchise loans)14.1%
- All-franchise benchmark10.2%
- All SBA borrowers8.0%
- Lowest rateMoney Mailer · 11.1%
- Highest rateMoney Mailer · 11.1%
Which Direct Mail Advertising franchise brands have the highest and lowest SBA default rates?
Every Direct Mail Advertising brand with at least five resolved SBA 7(a) loans, sorted from highest to lowest default rate. Click a column heading to re-sort; use the filter to find a brand.
| Brand | Loans | Defaults | Rate | vs industry avg | Loans since 2020 | Early charge-offs |
|---|---|---|---|---|---|---|
| Money Mailer | 18 | 2 | 11.1%* | 0.8x | 1 | 0 |
* Small sample (5–19 loans): rate shown for completeness; treat as a diligence flag, not a verdict. Loans since 2020 and early charge-offs are counts only — that cohort is too young for a rate.
Frequently asked
- What is the Direct Mail Advertising franchise SBA default rate benchmark?
- Direct Mail Advertising franchise borrowers charged off 14.1% of SBA 7(a) loans approved FY2010–FY2019, compared with 10.2% for all franchises and 8.0% for all SBA borrowers.
Cite this page
Franchise Default Rates (2026). Direct Mail Advertising franchise SBA 7(a) default rates, FY2010–FY2019 cohort: 1 brands, pooled 11.1%. Derived from U.S. SBA FOIA data, loan statuses as of June 30, 2026.
https://franchisefailurerates.com/industry/direct-mail-advertising/ · Data & methodology · Download the dataset (CSV)